Methodology
| Market Research Methodology |
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Marketstrat uses a combination of industry-standard and proprietary methodologies for researching and publishing reports. Research projects incorporate a rigorous process encompassing key milestones such as planning, design, data collection, interpretation, analysis and reporting. The Research Process Flow encompasses Design, Data Collection, Analysis & Interpretation, and Report Packaging & Conclusion. While the research methodology and coverage may vary based on market area or type of report, the methodology section of each report discusses the following:
Primary Research Extensive primary research is performed, using best practices in survey design, execution and data interpretation. Vendors, end-users, distributors, prospective customers and others who are part of a market's ecosystem - are invited to complete web-based surveys. Questionnaires are customized for the report as well as for the target group within a market. Follow-up primary research is also performed in the form of detailed phone interviews. We will soon be launching a comprehensive quarterly audit program to track medical equipment purchase trends. Secondary Research As part of secondary research we review and analyze hundreds of information sources and distill our findings into key conclusions, take-aways and recommendations. Sources include industry & trade publications, published market and investment research reports, white papers, statistical databases from government and other sources and company web sites. Analysis, Interpretation and Presentation
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Products
Marketstrat Advantage
- Focus on medical devices, equipment and supplies
- Global coverage with consistent methodology and reporting across all regions
- Actionable, fact-based medical devices market research and analysis
- Broad coverage of participating companies
- Value chain reporting
