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Marketstrat MedStrategy™ is a new service for mid- to small-sized enterprises, focusing on developing and implementing customer strategies in the medical device sector and addressing specific issues and challenges. Marketstrat can work with clients to develop CRM strategies (sales, service and marketing) and help improve customer facing business functions. Types of engagements include analyzing market/customer segmentation, developing value proposition, developing internal capabilities, or developing a go-to-market strategy. This service offering is currently limited to non-US companies.